Case Study: Sony Pictures Television achieves global content delivery at scale with Luxoft CMS

Delivering digital content to more than 100 websites in 22 languages worldwide

Sony Pictures Television, a major media company, needed a way to consolidate and streamline global digital content delivery across its many websites. Localizing programming and advertising for different markets was consuming too many resources and weakening brand consistency, so it turned to Luxoft for an enterprise content management solution.

Luxoft, through its Smashing Ideas design and innovation arm, implemented a single, cohesive CMS that supports more than 100 websites in 22 languages and connects to major social networks. The new platform enabled country and region teams to customize sites quickly, cut website deployment time to six weeks or less, and syndicate promotional content across regions in minutes, while also powering second-screen, SVOD, and TV Everywhere experiences.

Sony Pictures Television