Case Study: Caterpillar boosts conversion and revenue with Luxinten

Caterpillar boosts revenue 14% with Luxinten

Caterpillar, the world's leading manufacturer of mining and construction equipment, wanted to promote its online watch business with a mobile-friendly, highly optimized, and stylish website. They partnered with the vendor Luxinten to develop this e-commerce solution.

Luxinten developed the catwatches.com website, preserving the brand's rugged charm while implementing advanced e-commerce features like multi-country sales options, segmented B2B and B2C pricing structures, and an extended store locator. The results included an 11% increase in overall conversion rate, a 14% increase in revenue, and a 15% boost in overall performance, leading to a cooperation lasting over seven years.

Caterpillar