Case Study: HMD Global achieves direct-to-consumer ecommerce success with Luxid

Unlocking the direct-to-consumer opportunity for Nokia Phones

HMD Global, a major European smartphone manufacturer, faced the challenge of transforming its digital strategy. They needed to move beyond a simple catalogue site to a full direct-to-consumer ecommerce platform that would give them complete control over product sales and fulfillment, all while requiring a complete redesign of the user experience.

Luxid provided a comprehensive solution, leading strategy workshops and delivering a redesigned user experience with a scalable design system. They implemented a composable headless ecommerce shop using BigCommerce as the engine and Contentful for content management. As a result, Luxid helped HMD launch the new site across 14 regions in just six months, giving them full control of their digital strategy. The site outperformed competitors on key metrics and provided a seamless user experience that enabled quicker product launches.

HMD Global