Case Study: Outokumpu Achieves Industry-Leading B2B Marketing Results with Luxid

Smashing industry benchmarks with end-to-end digital marketing

Outokumpu, a leading stainless steel manufacturer, needed to pivot from traditional marketing to a measurable, data-driven digital strategy to reach more potential customers. They enlisted the marketing automation and strategy services of vendor Luxid to help generate higher-quality leads and support this transition.

Luxid implemented a comprehensive solution involving marketing automation, multi-channel campaigns, and user-friendly data dashboards. This included creating targeted email nurturing flows triggered by gated content. The results were exceptional, with Luxid's campaigns far exceeding global industry benchmarks for email open rates and click-through rates. These efforts generated over 7,300 leads, converted nearly 3,400 to sales, and contributed to a 231% increase in the potential sales volume for Outokumpu.

Outokumpu