Case Study: Outokumpu achieves one-view marketing insight with Luxid's digital marketing dashboards

Outokumpu - Customer Case Study

Outokumpu, the global leader in stainless steel, faced a challenge in gaining clear and consistent insight into its global digital marketing campaigns. They lacked a single source of truth for their KPIs and needed a real-time solution to optimize performance. Luxid was tasked with providing a centralized, user-friendly reporting platform to elevate the company's analytical maturity.

Luxid’s solution was to build a fully automated data pipeline using the Dataddo platform to feed information into a BigQuery data warehouse. This data then powered user-friendly Power BI dashboards, giving Outokumpu a single view of all key marketing metrics. The results were extremely useful for campaign optimization, enabling effective lead tracking and providing a clear scoring board for team members to improve the KPIs they are accountable for.

Outokumpu