Case Study: Outokumpu achieves 9,736 marketing leads with Luxid

Outokumpu - Customer Case Study

Outokumpu, a global leader in sustainable stainless steel, sought to enhance its strategic use of social media to reach an ambitious target of 9,000 marketing leads in 2023. The company partnered with Luxid to tackle this challenge, leveraging an existing end-to-end digital marketing ecosystem but requiring a more focused approach to lead generation and audience engagement to meet their stringent qualification process.

Luxid implemented a comprehensive strategy involving ultra-defined target audiences, AI-assisted creative assets, and phased social media campaigns managed and optimized across multiple channels. The results were measured using Power BI dashboards for real-time insights. This approach enabled Outokumpu to not only meet but exceed its goal, generating 9,736 marketing leads, a 10.6% increase from the previous year, and a 32.3% rise in sales-qualified leads. The campaign's success was recognized with a 2024 Global Social Media Award.

Outokumpu