Case Study: Outokumpu boosts lead generation and sales pipeline with Luxid’s marketing automation

Outokumpu - Customer Case Study

Outokumpu, a global leader in sustainable stainless steel, faced the challenge of transitioning its marketing from traditional methods to a digital, data-driven approach. The company lacked the necessary tools and capabilities to effectively reach global buyer personas, generate quality leads, and measure marketing performance. They partnered with vendor Luxid to build a streamlined and measurable marketing ecosystem.

Luxid implemented a marketing automation solution, creating tailored multichannel programs with creative assets and intelligent email nurturing flows. They established lead scoring systems and intuitive dashboards for tracking performance. This approach allowed Outokumpu to adopt marketing automation on a global scale, resulting in a 231% increase in sales pipeline volume, 18 active nurturing programs, and a 0% unsubscribe rate, establishing them as a digital frontrunner in B2B manufacturing.

Outokumpu