Case Study: SSAB boosts lead conversions with Luxid

Optimizing SSAB’s conversation rates with a precise lead qualification process

SSAB, a global steel company, sought to improve lead quality, shorten its sales cycle, and enhance its customer journeys by making better use of its data. The challenge was to transform its lead management process and significantly boost conversion rates. Luxid was tasked with developing a solution to meet these goals.

Luxid implemented a centralized lead management system using Eloqua as its hub, integrated with Salesforce CRM. This automated process sorted leads based on engagement and delivered only the most qualified prospects to the sales team. As a result, SSAB saw a 56.8% increase in leads and a 101.6% increase in conversions, while also achieving much smoother collaboration between its Marketing and Sales departments.

SSAB