Case Study: Atea boosts LinkedIn engagement and efficiency with Luxid

LinkedIn reimagined Atea’s strategic blueprint for B2B excellence

Atea, a leading provider of IT infrastructure solutions in Northern Europe, faced the challenge of an inconsistent and inefficient LinkedIn advertising strategy. Their wide array of services made it difficult to target the right audiences without internal competition. The vendor, Luxid, was tasked with transforming these disjointed efforts into a coherent, strategic approach for Atea Finland.

Luxid implemented a solution centered on audience segmentation based on go-to-market areas and an in-depth competitor analysis. They adopted a holistic "always-on" marketing strategy for LinkedIn, shifting focus from numerous low-budget campaigns to fewer, more impactful ones. This strategic overhaul by Luxid led to a 13% increase in click-through rates, an 11% reduction in cost-per-click, and a 40% rise in engaged website sessions, all while significantly improving budget efficiency.

Atea