Case Study: Linde boosts Facebook awareness for propane vending machines with Luxid

Linde - Customer Case Study

Linde, a provider of propane vending machines, sought to dramatically raise awareness of its products among barbecuers in Finland and Sweden, particularly in Finland where the machines were a newer concept. To address this challenge, the vendor Luxid was engaged to develop a targeted Facebook campaign.

Luxid implemented an extensive Facebook advertising campaign featuring striking visuals and humorous content, which directed users to a landing page with a machine finder tool. The campaign was optimized throughout its run with lookalike audiences and localized ads. This solution delivered over 3 million impressions and a 1.92% CTR. The finder tool was used over 46,000 times, leading to a 100% growth in searches in Finland and a 22% growth in vending machine sales in Sweden, far exceeding Linde's expectations.

Linde