Case Study: AWS achieves faster partner marketing transformation with Luxid

How we helped AWS partners transition from in-person to online marketing

The customer, AWS, faced the significant challenge of rapidly transitioning its EMEA Partner Marketing from in-person events to online marketing when social distancing rules began in Spring 2020. To support its partners, the AWS team needed a comprehensive suite of digital assets and enlisted the vendor Luxid to create them under tight timelines.

Luxid delivered a solution by creating over 50 digital assets, including webinars, ebooks, and white papers. They developed new briefing templates and streamlined processes to adapt on the fly, distilling technical concepts into clear language and navigating co-branding challenges. This agile approach resulted in excellent feedback from the 39 partners served and demonstrated Luxid's capability to deliver exceptional work at speed.

AWS