Case Study: HMD Global achieves a new subscription model for Nokia phones with Luxid

HMD Global - Customer Case Study

HMD Global, a leading global producer of Nokia smartphones, wanted to offer its customers a new subscription model to provide flexible ownership, enhance customer experience, and support its sustainability goals. To accomplish this, they enlisted the help of Luxid to build out the subscription service, including service design and a new self-service portal.

Luxid delivered a highly efficient sales funnel and a self-service portal that integrated seamlessly with HMD's backend systems, all within a six-month timeframe. This new solution, which included transactional emails and a simplified UX, allowed Nokia owners to easily manage bills, upgrade devices, and recycle old hardware, transforming phone ownership and strengthening the brand's sustainability efforts.

HMD Global