Case Study: Fujitsu boosts brand awareness in Finland with Luxid’s Google Ads optimization

Fujitsu - Customer Case Study

Fujitsu, a world-renowned IT brand, faced the challenge of low brand awareness in the Finnish B2B market. With most relevant keywords also being used by consumers, effectively targeting their ads was difficult. They partnered with the vendor Luxid to implement a refined Google Ads campaign aimed at the right audience.

Luxid's solution involved cleaning up the advertising account and building tailored campaigns, followed by constant iterative testing of keywords and ad versions. This collaboration resulted in a click-through rate that doubled and continued to grow throughout 2019, clearly exceeding industry benchmarks. The optimized ads also lowered the cost-per-click, driving significantly more traffic to the site without increasing the budget.

Fujitsu