Case Study: Fujitsu boosts PRIMERGY M7 promotion results with Luxid’s Rack’n Roll campaign

Fujitsu - Customer Case Study

Fujitsu, a global digital transformation partner, faced the challenge of promoting its new PRIMERGY M7 rack and tower server series across Finland and Sweden. The goal was to raise awareness of the servers' high performance, energy efficiency, and affordability for AI operations and sustainability transformation.

The vendor, Luxid, implemented a dynamic multichannel "Rack'n Roll" digital campaign across platforms like LinkedIn, Google, and regional display networks. The campaign drove traffic to a dedicated landing page and generated over 19 million impressions and 58,000 clicks. Luxid's strategy delivered exceptional results, with a click-through rate on LinkedIn three times higher and a cost-per-click six times lower than industry benchmarks.

Fujitsu