Case Study: Flowserve achieves stronger demand and launch momentum with Luxid's RedRaven brand strategy

Flowserve boosts traffic 17% and earns 11 media hits with Luxid

Flowserve, a manufacturer of fluid motion control products, faced the challenge of launching a new industrial IoT platform called RedRaven. While established in hardware, they needed to build awareness and generate demand for this software-based predictive maintenance service among plant operators and managers, which also required aligning their internal sales team. Luxid was tasked with developing a brand and communication strategy to address both internal and external audiences.

Luxid created a comprehensive branding and marketing solution for the RedRaven launch, including product naming, a new website section, targeted ads, explanatory videos, and a virtual launch event. The results were immediate; following the launch, the campaign generated coverage from 11 reporters, drove 1,300 visits to the new web section, increased overall web traffic by 17%, and secured 7 customer discovery requests. Luxid's efforts successfully built significant momentum for Flowserve's new digital business.

Flowserve