Case Study: HMD Global achieves seamless brand migration and stronger digital consistency with Luxid

Establishing HMD’s digital identity beyond Nokia with precision and flair

HMD Global, a major European smartphone manufacturer and licensee of the Nokia phone brand, partnered with digital agency Luxid for a critical rebrand. The challenge was to migrate from the nokia.com domain to their own hmd.com, launching a new brand identity across their website, app, and emails. This transition needed to be executed without causing a loss in search engine rankings, traffic, or sales.

Luxid implemented a strategic solution, beginning with a detailed impact analysis to guide the domain migration and SEO preservation. The team applied the new branding in an agile manner, refreshing core design elements first and updating all digital touchpoints for consistency. This approach by Luxid ensured a seamless launch with zero reported issues. The results included a 25% faster time to market and a 20% increase in messaging consistency across all channels.

HMD Global