Case Study: Dell Technologies accelerates AI-powered language learning with Luxid

Dell Technologies - Customer Case Study

Dell Technologies faced the challenge of creating a campaign to showcase its partnership with Norby, an AI-powered language robot, and to promote the capabilities of its AI-ready workstations. They tasked Luxid with developing creative assets that would effectively tell the story of Norby's creator and highlight how Dell's technology powered the robot's development and language learning potential.

Luxid developed a compelling narrative focused on the human story behind Norby, conducting interviews and managing the entire production process. Despite a technical issue with the robot on the day of filming, Luxid's team adapted by using post-production solutions to incorporate Norby into the final assets. The resulting customer story video and case study were a great success, receiving fantastic feedback and being featured on a dedicated webpage. The campaign effectively highlighted Dell's mission, and Norby garnered significant interest with a waitlist of over 10,000 future users.

Dell Technologies