Case Study: Starburst drives data mesh engagement and new business opportunities with Luxid

Building a community of like-minded data specialists

Starburst, a data analytics company, sought to strengthen its position as a Data Mesh thought leader and generate new marketing leads. They partnered with the vendor Luxid to build a visual identity and promotional campaign for their new Data Mesh Book Club, an online community designed to engage and educate data experts, and they needed it all completed within a tight timeframe.

Luxid developed a distinct visual identity, including a mascot and logo, and created a full suite of cross-channel marketing assets. This included email sequences, landing pages, and content for social media and physical promotional packs. The campaign was highly successful, resulting in 219 marketing qualified leads and over £770,000 in new business opportunities for Starburst.

Starburst