Case Study: Visma Achieves Higher Telemarketing Efficiency with Luxid's Automated Prospect Management Solution

Boosting telemarketing performance through creativity and system design

Visma Software, a provider of ERP and financial management solutions, faced a challenge where its manual telemarketing list cleaning was wasting valuable sales team time and its keyword advertising was underperforming. The company engaged vendor Luxid to help streamline its sales strategy and automate its prospect handling process.

Luxid designed an automated telemarketing system integrated with Oracle Eloqua. This solution automatically cleansed prospect lists by removing existing customers and poor targets, and it provided telemarketers with dynamic, personalized forms for each call. This approach dramatically increased process efficiency by 90% and generated 5,400 telemarketing conversations with a 9% lead conversion rate, delivering high-quality leads and valuable data back to Visma's marketing team.

Visma