Case Study: Dell Technologies creates an immersive digital twin experience with Luxid

An immersive, scalable experience for Dell's Open Telecom Ecosystem Lab (OTEL)

Dell Technologies needed a way to demonstrate the capabilities of its new Open Telecom Ecosystem Lab (OTEL) in Texas while the physical facility was still under construction. The company's Telecoms Marketing Team approached vendor Luxid to create an immersive and scalable digital twin VR experience for engaging global customers and partners.

Luxid built an online, interactive 3D multiplayer experience of the OTEL space using Unreal Engine and the cloud-based streaming service Odyssey. The solution allowed Dell to host live presentations and virtual events within the environment. The campaign was a major success, with a LinkedIn broadcast reaching 15.8K live viewers (218% above target) and ranking in the top five of all Dell Technologies broadcasts, effectively reaching its target telecom industry audience.

Dell Technologies