Case Study: Amadeus achieves a modernized digital ecosystem with Luxid

Amadeus - Customer Case Study

Luxid partnered with Amadeus, a global leader in travel technology, which was struggling with an outdated and inefficient digital ecosystem. Their challenge was to modernize several legacy websites and systems to create a flexible, customer-centric platform that could harmonize marketing and sales activities across its multiple independent business units.

The solution from Luxid involved rebuilding three core websites using Adobe Experience Manager (AEM), integrated with analytics, marketing automation, and CRM systems. This renewal included a complete visual redesign and content refresh. As a result, Amadeus's digital channels generated a sales pipeline worth millions of dollars in their first year, while also achieving significant cost savings from streamlined processes and retired legacy technologies.

Amadeus

Jussi Wacklin

Vice President, Brand, Digital Marketing, Culture