Case Study: XGrowth achieves 50% decision-maker connect rates with Lusha

XGrowth jumps from 0 to 50% connect rates, using Lusha

xGrowth, a Melbourne-based account-based marketing agency founded by Shahin Hoda, helps B2B tech companies build predictable growth through highly tailored outreach. The team faced a major barrier: they could not reach decision-makers (effectively 0% connect rate), often getting routed to gatekeepers and wasting time on bespoke campaigns that never reached the right contacts.

By adopting the Lusha Extension to capture direct mobile numbers and integrate smoothly with LinkedIn, xGrowth rapidly closed that gap — lifting connect rates to roughly 40–50%. The tool’s simplicity and flexible pricing made it the preferred choice over competitors, enabling more business conversations, higher conversion of tailored pitches into paid accounts, and easier outbound sales.

XGrowth

Shahin Hoda

Founder