Case Study: Overdrive Digital fills 12 sold-out events with Lusha

Overdrive Digital fills 12 sold-out events in 2 weeks with Lusha

Overdrive Digital, a performance marketing agency, faced unpredictable growth after relying solely on referrals for 8.5 years. To build a predictable pipeline for their new B2B event strategy, they needed a cost-effective tool for list-building and accessing quality contact data. They evaluated Lusha against a competitor to solve this challenge.

Lusha provided the simple, affordable data solution Overdrive required. Using Lusha's search functionality to build targeted prospect lists, the agency filled 12 sold-out events in London since early 2024, achieving a bi-weekly cadence. The reliable email data was critical for their outreach, making this new, predictable growth engine impossible without Lusha.

Overdrive Digital

Jon Quinton

Founder