Case Study: Fireant builds a mature outbound team in four weeks with Lusha

How Fireant Built an Outbound Motion From Scratch with Lusha

Fireant, a company that builds digital solutions for Australia’s public sector, needed to create an outbound sales motion from scratch in a very small and niche market where inaccurate contact data could damage relationships. To do that, Fireant chose Lusha’s sales intelligence platform to support prospecting and contact verification.

Lusha helped Fireant build its outbound process quickly with accurate AU/NZ data, reasonable pricing, and a clean HubSpot integration that reduced manual work. Within four weeks, Fireant went from zero to a fully functioning business development team executing at a mature level, with the vendor’s data accuracy and integrations enabling fast, efficient pipeline creation.

Fireant

Thomas Mynott

Head of Partnerships