Case Study: Xbox Game Pass drives awareness with Lush Concepts

Xbox Game Pass launches mobile contest in 2 weeks with Lush Concepts

The customer Xbox Game Pass partnered with the vendor Lush Concepts and mobile marketing firm EQ Works to create awareness for its GamePass product. Their challenge was to develop and launch a mobile contest with a very tight two-week deadline, targeting gamers across Canada.

Lush Concepts designed and developed the gamified mobile contest, which was accessed via QR codes in the Shazam app and through Best Buy promotions. The vendor handled the game's creative design, security, and a system to track players and manage code allocation for winners. They also monitored the contest and provided reporting throughout the campaign.

Xbox Game Pass