Case Study: Zluri improves CRM hygiene and reduces pipeline leakage with Luru

How Zluri improved CRM hygiene and reduced pipeline leakage

Zluri, an enterprise SaaS management platform, faced significant challenges with their Salesforce CRM hygiene. Their leadership struggled with unreliable sales forecasts due to incomplete and outdated pipeline data. The shift to a remote and hybrid work culture further exacerbated the problem by making it difficult to keep the entire sales team aligned and informed.

To address this, Luru implemented no-code workflows directly within the team's Slack environment. The solutions included real-time revenue alerts for deal stage changes, Slack-based reminders for CRM updates on customer onboarding, and daily renewal alerts. This led to a more connected team and a 2x improvement in data hygiene. The measurable results included 20% less lead leakage and increased revenue due to more timely follow-ups.

Zluri

Sethu Meenakshisundaram

Revenue Head & Co-Founder