Case Study: Storylane achieves better CRM hygiene and pipeline visibility with Luru

How Storylane achieved better CRM hygiene and productive sales teams with meeting playbooks

Storylane, a provider of interactive product demo software, faced challenges with limited pipeline visibility and low sales rep productivity. Their team was spending significant time manually logging data into their HubSpot CRM. To address this, they turned to the vendor Luru and its meeting playbooks.

Luru implemented its Meeting Co-pilot playbook templates for use on Zoom and Google Meet. These pre-defined templates automatically logged sales-critical information into HubSpot in real-time. The solution reduced CRM administrative work by 75%, saving each sales rep 30 minutes per day and providing the team with always-updated pipeline visibility.

Storylane

Nalin Senthamil

Founder & CEO