Case Study: Exotel scales multi-product outreach across geographies with Luru AI SDR

How Exotel transformed sales process, pipeline visibility, and CRM hygiene

Exotel, a cloud communication platform, faced the challenge of scaling its multi-product sales expansion across different geographies. This required delivering localized messaging for various markets while also engaging multiple distinct buyer personas within the same customer organization. To address these complex outbound hurdles, Exotel implemented Luru's AI SDR service.

Luru's solution used AI-driven personalization to automate and localize outbound strategies for each region. A key differentiator was Luru's image personalization feature, which helped Exotel's outreach stand out. The results included the generation of a consistent sales pipeline across all key geographies and effective account coverage by successfully engaging every relevant stakeholder within a target organization.

Exotel

Varun Raj

Sales Head-Platforms