Case Study: Turners Cars cuts CPA by 56% and boosts qualified leads with Lunio

Turners Cars Block Invalid Clicks With Lunio

Turners Cars, a nationwide New Zealand car retailer, discovered inconsistencies in their paid search data and suspected costly invalid clicks were skewing performance. Lacking the time and in‑house resources to deep‑dive into log analysis, Turners wanted a third‑party comparison to Google’s built‑in invalid activity detection and engaged the Lunio platform for click‑fraud protection.

Lunio connected to Turners’ ad accounts, automatically scanned historical and live data, and adjusted its traffic‑behavior algorithms while providing a dashboard of valid, invalid and suspicious clicks. Within weeks Lunio helped eliminate invalid traffic, driving a 56% reduction in cost per acquisition, a 126% lift in conversion rates, a 15% increase in qualified lead generation, and higher‑quality visits (lower bounce rates and longer sessions), enabling Turners to scale their PPC campaigns more confidently.

Turners Cars

Anton Borodatov

Digital Marketing Specialist