Case Study: Trade Initiative saves £1,000+ per month and boosts lead quality with Lunio

Trade Initiative Saves Money & Time With Lunio

Trade Initiative, founded in 2017, is a UK niche lead-generation and software company serving home heating businesses and relies heavily on paid search/PPC. They faced pervasive, often sophisticated click fraud that drove up ad costs and lost leads (including an incident with 17,000 suspicious clicks and an ongoing case with the Crown Prosecution Service), so they turned to Lunio’s click-fraud protection platform to safeguard campaigns.

Lunio’s platform was implemented across Trade Initiative’s paid campaigns, offering reliable tracking (including on iOS), strong uptime, and retention of raw live data for 12+ months to support investigations. As a result of using Lunio, Trade Initiative reports reduced ad spend and higher-quality traffic—over £1,000 saved per month and a 2.1% increase in traffic quality—leading to more genuine leads and sales.

Trade Initiative

Paul Grayson-Mather

Co-Founder