Case Study: Sykes Cottages boosts conversion rates and cuts invalid traffic with Lunio

Sykes Cottages boost booking conversion rates by 10.9% with Lunio

Sykes Cottages, a leading UK holiday cottage rental agency, worked with Lunio to address spikes in bot traffic during peak booking periods and reduce spam lead submissions across its paid media activity. With campaigns running for both B2C bookings and B2B property-owner leads, the team needed better visibility into invalid traffic and more efficient use of ad spend.

Lunio’s invalid traffic prevention platform was rolled out across Google Ads first, then expanded to Bing, Meta, and TikTok after early success. Sykes Cottages saw a 43% reduction in invalid traffic on Google Ads in the first four months, a 10.9% increase in conversion rate, a 14.9% decrease in bounce rate, £704k saved from blocked invalid clicks, and over 82,000 IPs automatically excluded.

Sykes Cottages

Paul Oates

Head of Performance Media