Case Study: SomProduct achieves £9,500/month savings and 19% increase in traffic quality with Lunio

SomProduct Gets The Most Out Of Their Paid Ads With Lunio

Somproduct, one of Romania’s leading online home decor and furniture retailers with over 100,000 SKUs, depended heavily on Google PPC but began seeing spikes in suspicious activity and wasted spend during dynamic campaigns and sales. Concerned that Google’s invalid-click handling wasn’t sufficient, Somproduct adopted Lunio’s automated invalid‑click protection solution to detect and block illegitimate traffic.

Lunio’s software identified 27% of Somproduct’s monthly clicks as invalid or suspicious, leading to an average monthly ad‑spend saving of £9,500 and a 19% increase in traffic quality. With cleaner data and better‑qualified leads, Somproduct improved campaign optimizations, boosted ROI, and redirected budget toward genuine prospects.

Somproduct

Roxana Mara Raţiu

Marketing Manager