Case Study: Represent achieves higher conversion rates and lower CPAs with Lunio

Represent increases conversion rate by 12.86% with Lunio

Represent, a premium British streetwear brand, faced a significant challenge with invalid traffic (IVT) wasting ad spend, especially during key sales periods when budgets scaled sharply. This problem was exacerbated by their use of automated campaign types like Performance Max. To protect their ad spend efficiency, they turned to the vendor Lunio for its invalid traffic protection service.

By implementing Lunio's protection across Google, Meta, and TikTok campaigns, Represent maintained high traffic quality. The solution delivered a 12.86% increase in conversion rate, a 9.43% reduction in CPA, and a 64.19% difference in IVT rate between protected and unprotected traffic. Lunio provided a 10.7x return on investment on its subscription cost, proving to be a vital guardrail for the brand's growth.

Represent