Case Study: Pure Energie saves 5% in ad spend and improves traffic quality by 4.5% with Lunio

Pure Energie Saves Ad Spend & Time With Lunio

Pure Energie, a Netherlands-based green energy supplier, was new to digital marketing and struggled with Google Ads display campaigns that generated many clicks but few conversions, high bounce rates and suspicious short sessions. After discovering Lunio via LinkedIn, Pure Energie signed up for Lunio’s anti-click-fraud/PPC protection service and a free traffic audit to investigate invalid and bot-driven clicks.

Lunio implemented its click-fraud protection and provided actionable data and blocking of invalid activity, which cleaned Pure Energie’s traffic and improved campaign performance. As a result, Pure Energie saw a 4.5% increase in traffic quality, more confident use of display ads, and monthly ad spend savings of over 5% (more than $4,000), along with higher conversion and click-through rates.

Pure Energie

Peter Brouwer

Google Ads Specialist