Case Study: Optimyzd reduces invalid clicks and saves £3,800 per month with Lunio

Optimyzd saves £3,800 a month with Lunio

Optimyzd, a digital marketing agency serving clients in the financial and insurance sectors, faced the challenge of invalid and fraudulent clicks on their clients' Google and Bing ad campaigns. This activity wasted ad spend and polluted campaign data. The vendor, Lunio, was approached to provide a solution using its invalid click prevention service.

Lunio's software was easily implemented across Optimyzd's complex account structure. The solution provided real-time, AI-driven protection, saving an average of £3,800 in ad spend per month for their clients. This made the service highly cost-effective. As a result, Optimyzd now includes Lunio as a standard part of its service offering, allowing them to optimize campaigns using clean data and maximize efficiency for their clients.

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