Case Study: Optimyzd achieves £3,800/month ad spend savings by blocking invalid clicks with Lunio

Optimyzd Fights Back Against Invalid Clicks With Lunio

Optimyzd, part of the Maze Media group, is a digital agency specializing in paid search, display and paid social for clients in the insurance and financial sectors. Facing spikes of invalid and fraudulent clicks on Google and Bing campaigns that skewed performance and required refunds, Optimyzd turned to Lunio’s AI-driven real-time click protection (after a demo and free traffic audit) to prevent invalid clicks from occurring in the first place.

Lunio was implemented quickly across Optimyzd’s MCC with 50+ sub-accounts and adopted as a low‑maintenance, plug‑and‑play solution with ongoing support and an insurance policy for future incidents. The result: an average saving of £3,800 in ad spend per month, a 1.8% increase in traffic quality, and cleaner data for optimizing campaigns (across up to 40,000 keywords), so Optimyzd now includes Lunio as a standard part of its service offering.

Optimyzd

Dez Calton

Managing Director