Case Study: Novi Digital saves £1,000+/month and improves traffic quality with Lunio

Novi Digital Saves Ad Spend & Time With Lunio

Novi Digital is a digital marketing agency serving clients in the UK and North America that was losing value from its previous click fraud protection provider—clients were churning and paid search budgets were being wasted on illegitimate clicks. They turned to Lunio to detect fraudulent ad clicks and improve ROI on paid search campaigns.

Lunio delivered an easy-to-deploy click fraud prevention platform with strong support and a holistic view across client accounts, prompting Novi Digital to roll it out across clients and include the service at no extra cost. The partnership produced measurable impact: a 2.5% improvement in traffic quality and more than £1,000 saved per month in reclaimed ad spend, boosting campaign efficiency and client value.

Novi Digital

Aaron Crewe

Managing Director