Case Study: Norwegian Air achieves $27,484 in ad fraud savings and 12.7% traffic-quality uplift with Lunio

Norwegian Air Shuttle Saves Ad Spend & Time With Lunio

Norwegian Air, a major low‑cost carrier, faced fraudulent and bot traffic degrading their paid search performance and struggled to secure internal buy‑in for a remediation tool. They turned to Lunio and its click fraud prevention suite to protect campaigns while meeting strict GDPR and CCPA compliance requirements.

Lunio implemented a custom integration with Norwegian’s Search Ads 360, ran machine‑learning profiling over 14 days to classify and block fraudulent clicks in real time, and provided ongoing reporting and weekly reviews. Lunio detected and blocked $27,484 of fraudulent traffic in the first two months, boosted traffic quality by 12.7%, and delivered an 11.6x ROI, with one month’s savings nearly covering a year of platform costs.

Norwegian Air