Case Study: Modo25 achieves £90K/month ad spend savings and 21% traffic-quality lift with Lunio

Modo25 Saves Ad Spend & Time With Lunio

Modo25 is a digital marketing agency that helps businesses bring marketing in-house and smooth the transition from agency support. They faced widespread click fraud hurting paid-search performance across diverse clients and needed a scalable, low-effort solution—so they evaluated and chose Lunio’s click fraud detection and prevention platform.

Lunio delivered a two-week trial with no dev setup and fully automated rules, letting Modo25 roll the solution out across all accounts quickly; the implementation saved the team time and required minimal maintenance. Using Lunio, Modo25 saw a 21% increase in traffic quality and around £90,000 saved per month, removing the 10–20% budget waste from invalid clicks and giving clients the confidence to optimize and scale campaigns.

Modo25

Tom Pickard

Performance Marketing Manager