Case Study: Marmalade (UK young-drivers insurer) achieves a 35.71% reduction in invalid clicks and £2,018 first-month savings with Lunio

Marmalade Stop Fraudulent Clicks With Lunio

Marmalade, the UK’s best‑known insurance provider for 17–24‑year‑olds, was competing against brands with bigger advertising budgets and needed to eliminate wasted spend from invalid clicks in their paid campaigns. They engaged Lunio, beginning with Lunio’s free Traffic Audit to reveal the true level of invalid activity (1.68%) beyond what Google detected, and sought a solution to stop fraudulent clicks and protect their PPC budget.

Lunio implemented ongoing campaign protection and automated invalid‑click prevention (with GDPR‑compliant data handling), blocking high‑risk IPs and bot traffic that had been inflating costs. As a result, Lunio reduced Marmalade’s invalid activity to 1.08% (a 35.71% decrease) and delivered a £2,018 saving in the first month, improving traffic quality and giving Marmalade the confidence to scale budgets more safely.

Marmalade

Matthew Erskine

Digital Marketing Manager