Case Study: Mabo saves £32,700 per month and improves traffic quality with Lunio

Mabo saves £32,700 a month with Lunio

Mabo, an award-winning UK-based PPC management agency, was aware that its clients' Google Ads campaigns were being affected by invalid and suspicious clicks, but did not believe Google's own statistics reflected the full extent of the problem. With client ad spend ranging up to £250k per month, a significant amount of budget was potentially being wasted. The vendor, Lunio, provided a free traffic audit that revealed the true scale of the issue.

By implementing Lunio's click fraud detection solution, Mabo was able to safeguard its clients' campaigns. The vendor identified an average of 11.6% of clicks as invalid or suspicious per month, leading to a direct saving of £32,700 in ad spend. These savings were reinvested into revenue-generating campaigns. Furthermore, Lunio helped achieve a 6.1% increase in traffic quality by allowing campaigns to be optimized using clean data and better-qualified leads.

Mabo