Case Study: Mabo (award‑winning PPC agency) achieves £32,700 monthly ad‑spend savings and 6.1% traffic-quality boost with Lunio

Mabo Safeguard Their Client's Campaigns With Lunio

Mabo, an award-winning PPC management agency and Google Premier Partner based in Middlesbrough, faced significant ad fraud from invalid and suspicious clicks that Google’s own reports underestimated. Concerned that clients’ monthly ad spends (ranging from £1,500 to £250k+) were being wasted, Mabo evaluated solutions and chose Lunio, beginning with Lunio’s free traffic audit and adopting their ad-fraud protection platform.

Lunio’s audit and ongoing protection helped Mabo identify widespread non‑genuine traffic (11.6% of clicks flagged) and provided fast, responsive support as the platform was rolled into client services. As a result of using Lunio, Mabo’s clients gained cleaner data and better-qualified leads, driving a 6.1% increase in traffic quality and an average of £32,700 saved in ad spend per month.

Mabo

Lee Mableson

Managing Director