Case Study: Funding Circle achieves 10% higher MQL conversion rate with Lunio

Lunio helps Funding Circle uplift MQL conversion rate by 10%

Funding Circle, the UK’s leading platform for small business loans, needed a better way to protect its paid search budget as digital spend became increasingly important. The team was dealing with spam submissions, fake form fills, and invalid traffic that were affecting lead quality and campaign efficiency.

Lunio blocked invalid traffic across Funding Circle’s paid search campaigns, helping the team identify wasted spend and improve lead quality. With Lunio, Funding Circle achieved a 10% increase in MQL conversion rate, saved 5.8% of spend across Google and Microsoft Ads, and reduced invalid traffic by 81.41%, from 16.84% to 3.13%.

Funding Circle

James Coombs

Head of Digital