Lunio
33 Case Studies
A Lunio Case Study
Legevisitt, a Norwegian digital health startup whose subsidiary Maja provides on-demand women’s healthcare, needed to verify and reduce invalid ad traffic so paid search and social campaigns reached real customers. Head of Performance Andreas Løken, curious about the extent of click fraud in a small market, engaged Lunio’s Free Traffic Audit and AI-driven, real-time clickstream analysis to assess and improve traffic quality.
Lunio’s proactive, AI-powered platform confirmed only about 4% invalid or suspicious traffic (4.2% measured), drove a 1.45% increase in the Total Quality Index, and saved Maja roughly $410 per month in ad spend; implementation was quick and runs in the background, giving Legevisitt confidence that campaigns are optimized on genuine leads and protected from fraud.
Andreas Løken
Head of Performance