Case Study: LearnWorlds reduces invalid traffic and saves ad spend with Lunio

LearnWorlds boosts user acquisition and save 16% in ad spend per month

LearnWorlds, a leading online course creation platform, needed to reduce fake leads that were inflating costs and hurting paid campaign performance across Google and Meta. To tackle this, the team partnered with Lunio and used its 14-day traffic audit to analyze invalid traffic in their paid media.

Lunio analyzed and filtered LearnWorlds’ traffic across Google and Meta, identifying that 33.97% of clicks were invalid at the start. Within 30 days, invalid traffic dropped to 4.89%, delivering an 85.6% reduction in invalid traffic and helping LearnWorlds save 16% in ad spend per month, while improving lead quality and lowering CPA.

LearnWorlds

Tetiana Stuzhna

Demand Generation Team Lead