Case Study: Volotea saves £44,000/month in ad spend and boosts traffic quality by 13.2% with Lunio

Independent Airline Volotea Wins With Lunio

Volotea, an independent airline based in Barcelona serving markets across France, Italy, Spain and Greece, relied heavily on Google Ads (up to 80% of its ad budget) and was losing a significant portion of spend to invalid and fraudulent clicks. Lunio, providing click-fraud detection and traffic-quality software, approached Volotea and carried out a Free Traffic Audit that revealed the true extent of the problem.

Lunio implemented its automated traffic-cleaning solution, which flagged 18% of clicks as invalid and reduced bot activity; as a result Volotea saves about £44,000 in ad spend per month and has seen a 13.2% lift in Lunio’s Traffic Quality Index. The platform was quick to onboard and now runs on autopilot, enabling Volotea to reinvest savings into campaigns optimized for genuine clicks and leads.

Volotea

Silvia Vallespinós

Online Marketing Manager