Case Study: Graff reduces invalid traffic and boosts campaign efficiency with Lunio

Graff reduces invalid traffic by 40.62% with Lunio

Graff, a global leader in luxury diamond jewelry, faced challenges with invalid traffic and elevated bounce rates across its paid media channels, particularly on Google and Meta. This inefficiency was draining their ad budget and hindering performance. To address this, Graff's Head of Performance Marketing, Dahye Lee, chose to implement the Lunio platform to protect their campaigns and improve traffic quality.

By using Lunio to proactively block invalid traffic, Graff significantly enhanced its campaign efficiency. The solution delivered a 40.62% reduction in invalid traffic on Google and enabled the reallocation of a six-figure ad spend on Meta during a critical sales period. Lunio also helped stabilize Graff's global bounce rate to an impressive 25%, ensuring their ad spend reached valuable, high-intent customers.

Graff