Case Study: Epos Now saves £44,000/month in ad spend and boosts traffic quality with Lunio

Epos Now Says Goodbye To Invalid Clicks With Lunio

Epos Now, a UK-based provider of cloud point-of-sale solutions for retail and hospitality, was losing a significant portion of its Google Ads budget to invalid and low-interest clicks as it expanded into new territories. To protect tight PPC spend and improve lead quality, Epos Now turned to Lunio and its automated click‑fraud protection platform that can plug into an MCC and audit traffic.

Lunio’s free traffic audit revealed about 15% invalid clicks, and its plug‑in‑and‑leave solution was deployed to block illegitimate activity. Since implementing Lunio, Epos Now has seen a 10.4% increase in traffic quality, a 15% drop in invalid clicks, and average savings of £44,000 in ad spend per month, allowing the company to reinvest in legitimate traffic.

Epos Now

Carlos Barros

Marketing Director