Case Study: Epos Now reduces invalid clicks and saves £44,000 per month with Lunio

Epos Now saves £44,000 a month and cuts invalid clicks 15% with Lunio

Epos Now, a UK-based provider of cloud-based point of sale solutions, faced a significant challenge with click fraud and invalid ad clicks on Google Ads. As a company operating in a costly niche market and expanding into new territories, wasting budget on non-converting clicks was not an option. Marketing Director Carlos Barros identified that invalid activity was draining their tight PPC budget and hindering their lead generation efforts.

The company implemented Lunio's fraud detection solution, which was chosen for its free audit and automated, self-sustaining nature. Since using Lunio, Epos Now has decreased invalid clicks by 15% and saved an average of £44,000 in ad spend per month. The solution also led to a 10.4% increase in traffic quality, allowing the savings to be reinvested into legitimate clicks to support their expansion.

Epos Now