Case Study: Driva achieves 2.39% conversion uplift and 6.5% monthly ad spend savings with Lunio

Driva Boosts Conversion Rates with Lunio

Driva, an Australian fintech that delivers personalised, pre-approved car loans from 30+ lenders in as little as 60 seconds, faced high cost-per-clicks (often $20+) and the risk of wasting budget to click fraud as it prepared to double PPC spend. To protect its ad investment, Driva selected Lunio (formerly PPC Protect) for click-fraud protection and fast Google Ads integration.

Lunio was implemented to detect and block invalid clicks, re-allocating savings into top-performing campaigns and later extending protection to Meta. The result: Lunio helped Driva save 6.5% in ad spend per month and drove a 2.39% increase in search ad conversions, enabling more efficient ad spend and improved campaign performance.

Driva

Declan Flaherty

Digital Marketing Manager